Enterprise Blog

Road sign indicating that Zombies are ahead.To see more road signs click on the link below:

The Walking Dead: Four Branding Lessons from Beyond the Grave

by | October 25, 2016 | 699 Views

Record numbers of viewers tune in to The Walking Dead each week to see how Sheriff Rick Grimes and his band of followers survive the post-zombie apocalypse. The show’s mindless, flesh-eating zombies entertain and terrify fans. What’s most terri...

Read more

Shot of a newlywed couple taking a selfie with a cellphone

Happily Ever After: Are You Marketers Telling Your Best Brand Story?

by | September 24, 2016 | 402 Views

Apple’s launch of the iPhone in 2007 was groundbreaking. Today, almost 10 years later, we still see Images and clips of Steve Jobs unveiling this game-changing device. Why has this product launch become so iconic? Because at its heart was great...

Read more

Man standing on street hear sign and searching for love

Brand Admiration: the Unconditional Love You’re Looking For

by | September 9, 2016 | 284 Views

We all know people who are loyal to a brand to a fault. Think about your co-worker who will only use an Apple iPhone or your best friend who will only wear Nike running shoes. So why do people unconditionally love these brands? Marketing researchers ...

Read more

The young businessman tries to solve problems

Learn the Way You Like

by | August 22, 2016 | 279 Views

Remember when you were in elementary school and had to learn your times tables? How did you memorize them? Maybe you used flash cards with the equation on one side and the answer on the other. Or did you just write them over and over until they were ...

Read more

Vector society donation symbol, compassion and love sign. People standing around the loving heart. Save life social icon.

Building a Brand That People Adore

by | August 10, 2016 | 285 Views

Imagine if each of your customers were a customer for life. Just think about the positive impact to your bottom line. But how do you get someone to become a customer for life? The simple answer is that you get them to fall in love with your brand. Re...

Read more

Green road sign with a blue sky gradient background.

Training Time: Motivation Through Gamification

by | July 5, 2016 | 260 Views

Gamification is a wonderful tool to reward and engage audiences. The idea is to encourage a particular behavior by associating it with something fun or rewarding. We’ve seen gamification work for many of our clients, and we were excited to see it ...

Read more

Businessman exercising with dumbbells and working on a computer

5 Ways to Make Your Brand More Powerful

by | June 12, 2016 | 255 Views

True or false: Your brand communication will surely be successful if it is clear, meaningful, and on message. Give yourself a pat on the back if you said “false.” While those points are all important, your communication must also have some zip ...

Read more