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The Walking Dead: Four Branding Lessons from Beyond the Grave

by | October 25, 2016 | 699 Views

Record numbers of viewers tune in to The Walking Dead each week to see how Sheriff Rick Grimes and his band of followers survive the post-zombie apocalypse. The show’s mindless, flesh-eating zombies entertain and terrify fans. What’s most terri...

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Happily Ever After: Are You Marketers Telling Your Best Brand Story?

by | September 24, 2016 | 402 Views

Apple’s launch of the iPhone in 2007 was groundbreaking. Today, almost 10 years later, we still see Images and clips of Steve Jobs unveiling this game-changing device. Why has this product launch become so iconic? Because at its heart was great...

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Brand Admiration: the Unconditional Love You’re Looking For

by | September 9, 2016 | 284 Views

We all know people who are loyal to a brand to a fault. Think about your co-worker who will only use an Apple iPhone or your best friend who will only wear Nike running shoes. So why do people unconditionally love these brands? Marketing researchers ...

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Learn the Way You Like

by | August 22, 2016 | 279 Views

Remember when you were in elementary school and had to learn your times tables? How did you memorize them? Maybe you used flash cards with the equation on one side and the answer on the other. Or did you just write them over and over until they were ...

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