Imagine if each of your customers were a customer for life. Just think about the positive impact to your bottom line. But how do you get someone to become a customer for life? The simple answer is that you get them to fall in love with your brand.
Researchers believe brands that evoke senses of warmth, empathy, and gratitude—all of which are associated with love—have a competitive advantage. Beloved brands create connections with customers who are then not only more likely to be loyal advocates, but also forgive any missteps the brands make.
Want to know more about how to make customers fall in love with your brand? Check out Brand Admiration and the Power of Love: Build a Brand That People Adore to learn more and see how companies like Caterpillar and Trader Joe’s have become beloved brands—and how your business can do it, too.